Resume
Experience
2022 - Present
CX PROJECT MANAGER CONSULTANT AT AMEX
OGC Consulting
Israel/USA
-
Oversaw end-to-end the migration of a global NPS survey project plan with 150k+ respondents to Qualtrics, managing backend data organization, creating visualizations for diverse stakeholders, and gathering relevant data and industry insights to inform strategic decision-making processes.
-
Collaborated cross-functionally, understanding major KPIs across marketing, product, user journey, and finance, and delivering results that informed decision-making processes.
-
Conducted training sessions about customer insights and market research to empower clients with advanced platforms and strategic knowledge.
-
Strengthened consultancy and client relationships by understanding business objectives and exploring new opportunities and partnerships.
2019 - 2022
UX/CX SPECIALIST
Payoneer
Israel
-
Led 30+ customer insights and market end-to-end research plans, collaborating with cross-functional teams to enhance product, client-focused features and services.
-
Executed and analyzed surveys using platforms like Qualtrics and UserVoice, overseeing the entire CX process from survey creation to dashboard development and integration with SaaS platforms like SalesForce and Oracle.
-
Mapped user journeys across multiple platforms, emphasizing
UX, SaaS, and operations. -
Restructured the mobile app prompt, increasing reputation and presence on app store platforms by more than 30% (iOS: 3.1 to 4.8, Google Play: 3.6 to 4.1).
2014 - 2020
CO-FOUNDER
ReFuture Behavior Research Consultancy
Brazil
-
I managed qualitative and quantitative research project plans with methods such as focus groups, in-depth interviews, field studies, surveys, workshops, ethnography, and usability testing for clients such as L'oreal, Samsung, Unilever, Heineken, and Ambev.
-
Managed and enabled a team of 8 employees while coordinating with multicultural teams.
-
Developed and delivered strategic recommendations to clients, driving actionable insights for business growth.
-
Correlated Business Information with the voice of user research. Analyzed business performance and defined long-term strategies.
Education
2018-2018
TIP Hebrew University of Jerusalem,
Bootcamp
Israel
The Transdisciplinary Innovation Program (TIP) is a cutting-edge international program that provides an intense educational
experience integrating computer vision, computer science, big data/cyber, and bioengineering.
2009-2010
MARANGONI INSTITUTE
MA in Design
Italy
Covered topics surrounding Consumer Behavior Research Methods, Sociology, Marketing and Communication, Graphic
Design, Fashion Product Development.
2004-2008
SENAI-CETIQT
BA in Design
Studied in a multidisciplinary design program which encompassed Psychology, Marketing and Communication, Graphic Design and Research Methods. Thesis grade: 100
Brazil
Social Activities
2016, Volunteer teacher, NGO Casa Geração Vidigal. Rio de Janeiro, Brasil
Languages
English (fluent)
Portuguese (fluent)
Italian (fluent)
Spanish (advanced)
Hebrew (advanced)